Alex leaves you in awe and wonderment every time. He was the talk of the office long after he left and helped make our internal campaign a great success!
— Luke H - Thomson Reuters


I want you to have an exclusive experience.

Your event will be treated as it should; special and unique. 


Let me tell you why you're so important to me. When you decide to book me you put your trust in me. Relying on the fact that I will be professional, entertaining and friendly to work with. I don't take this lightly. It's wonderful people like you who enable me to do what I love for a living. Because of you, I travel to amazing places and meet amazing people.

Not only will your guests be amazed and mystified but they will have memories of your event that will last a life time.




I'm Alex Ward, also known as The Mind Artist. I'm an engaging performer that creates unique and mysterious experiences for those that I meet. 

I've been performing professionally in the UK for twelve years. In this time, I've been lucky enough to be featured on national television on several occasions, travel the world, meet and work for some incredible people, and developed my own unique, one of a kind act.

In my early years of performing, I learnt the effects that people responded to – the ones that would evoke a profound reaction and make people question 'is this real?' As I gained more insight, my act started to change. Piece by piece everything came together.

Around four years ago, a friend from Paris who was staying with me said (in a very very french accent) “Alex, the things you do, they are not magic. You do the tricks with the mind. You are an artist my friend. NO! You are, ‘The Mind Artist’. Quick, now put it on your business card!”

Thanks to that friend, The Mind Artist was born. 



The Mind Artist will make your mind boggle. It was fantastic.
— Rosanna S: Knight Frank

Being The Mind Artist has enabled me to entertain at some amazing venues around the world and meet some incredible people. Every event I go to feels like an adventure for me, and I never know who I'm going to perform for next.

Below I've added a selection of clients that I've had the pleasure to perform for.




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Many clients are are kind enough to send me thank you emails and testimonials after I've performed an event for them. I've selected a few of my favourites here. 

We booked Alex for a recent dinner and were very impressed with his performance. He was professional to deal with throughout and had the room captured and thoroughly entertained during the evening. I’ve had positive comments from our guests with one saying they’re going to book him for their Christmas Party.
— Nicole F - SKY
Alex astounded all of our guests. It was a fantastic performance, and he really made the party. We thoroughly enjoyed having him there.
— Amy B - Tangle Teaser
Alex’s performance tremendously enhanced my milestone birthday celebration dinner. A unique and unforgettable experience that entertained and astounded all my guests - made us laugh, and cry! Alex’s personal manner was spot on - respectful, sensitive and more than playful enough to raise some belly laughs. No easy task taking on a room full of diverse personalities but he managed it with style and aplomb.
— Joanna C - Privat Client
Super, smashing, great. I loved it, they loved it, we all loved it. Come back and do it again soon. Real soon.
— Macky D - Head of international Events for MTV
The feedback I got from our Global Senior Management Team including the Chairman, Sir David Bell and Mr Peter Phillips our Chief Executive, is that you were AMAZING! Your performance was exciting, intriguing and flawless! We’d love to have you back anytime!
— Kathy L - Cambridge University Press
Alex is an AMAZING talent. A must have for any event! Our group had a great time and we would definitely hire him again!
— Katie S - Senior Director, Global Channels, SAP Anywhere
Thanks SO MUCH for your mind reading last night. Great to see people try and hunt you down as word got round the room about you. Superb.
— Kate G - National Geographic Channel
Alex performed for us at my husbands 60th birthday at the Intercontinental Hotel, London. It comprised of a small group of family and friends and I can honestly say he is absolutely brilliant. So much of the evening our guests spent gasping with amazement. Alex also had a lovely manner about him, and his performance was impressive.
— Melanie T: Private Client

Contact form

Please contact me about your event by filling out the contact form below. Please allow up to 24 hours, sometimes due to overseas performances response time can take longer.

For non event based matters you may email me directly: